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How to Write A Compelling CV + Cover Letter

Updated: Apr 22




In today's competitive job market, your CV and cover letter serve as your first impression on potential employers. Crafting a compelling application requires attention to detail, customisation, and a good understanding of the role you're applying for. 


In this guide, we'll walk you through the step-by-step process of writing an effective CV and cover letter, using the example of applying for a Retail Assistant position.


Step 1: Understand the Role


Before you begin drafting your CV and cover letter, thoroughly review the job description, personal specification and any requirements for the Retail Assistant role. 


Pay close attention to the skills, qualifications, and experiences sought by the employer. This will help you tailor your application to match their expectations and make you stand out as a strong candidate.


Step 2: CV Writing


Here we will show you the order in which to lay your document out:




Page One:


  • Personal Information: Start with your name, contact details, and any relevant information like your LinkedIn profile. Keep it concise and professional.


  • Profile:  Write an opening statement that highlights your retail experience, customer service skills, and career objectives. Express your enthusiasm for working in that particular field e.g. a retail environment.


  • Key Skills:  List essential skills relevant to the Retail Assistant position, such as excellent communication, customer service, cash handling, and product knowledge.


  • Key Achievements:  Showcase any notable accomplishments from previous retail roles, such as meeting sales targets or receiving positive customer feedback.


Page Two:


  • Work History:  Detail your relevant work experience, starting with the most recent role. Include job titles, company names, dates of employment, and key responsibilities. Use action verbs and quantifiable achievements (successes that can be measured in numbers or figures to demonstrate your impact.)


  • Education:  Provide information about your educational background, including any relevant qualifications or certifications related to retail or customer service.


  • Training Courses Attended:  List any training programmes or workshops you've completed that are relevant to the retail industry, such as customer service training.


  • Hobbies:  Optionally, include hobbies or interests that showcase relevant skills or qualities, such as teamwork, leadership, or creativity.


  • References:  Simply state "Available on request" to indicate that references are available upon enquiry.


Step 3: Cover Letter 


Next up is writing a personalised cover letter that demonstrates your enthusiasm for the Retail Assistant role and explains why you're the ideal candidate.



  • Introduction:  Address the hiring manager by name if possible, and express your genuine interest in the Retail Assistant position. Mention where you found the job listing and briefly introduce yourself.


  • Body Paragraphs:  Use the body of your cover letter to highlight your retail experience, customer service skills, and any relevant achievements. Write your examples to align with the requirements outlined in the job description.


  • Closing:  Reiterate your interest in the position and company, thank the hiring manager for considering your application, and express your readiness to discuss further in an interview.


Common Mistakes to Avoid


Now that you have a solid understanding of how to construct a compelling CV and cover letter, let's discuss some common mistakes to avoid:


1. Inconsistent with the Role You're Applying For:  Tailor your CV and cover letter to the specific position, focusing on relevant experience and skills.


2. Cluttered Format:  Keep your CV concise and easy to read, using clear headings and bullet points to organise information. Steer clear of fancy fonts and tiny text.


3. Not Bothering with a Cover Letter:  Take the time to write a personalised cover letter that showcases your enthusiasm for the role and highlights your relevant experience


Remember, your CV and cover letter are your first impression to potential employers. By following these steps and avoiding common pitfalls, you'll increase your chances of landing the position you desire. Good luck with your job application!



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